![]() ![]() If you’re looking to improve your odds of showing up at the top of Search Engine Results Pages (SERPs), a template can’t help you get very far. It also requires mobile compatibility, and some templates aren’t responsive. Why? The search engine giant favours dynamic visual branding and penalizes sites that don’t deliver. Put simply, you’re more likely to rank higher on Google with a custom site than one created with a builder. Your SEO Can Sufferįor businesses looking to get on the map and increase web traffic, Search Engine Optimization (SEO) is key. You can’t bring your existing design with you, even if you spent hours or days putting it all together. That means if you’re ever dissatisfied with the service and want to switch, you’ll have to start all over again from scratch. When you use a builder platform, your design is built into and dependent upon that provider’s system. They’re bare bones at best and downright unusable for larger corporations. The drag-and-drop functionality of website builders limits their scope. Lack of Featuresĭo you need to expand your franchise’s web presence to accommodate region-specific websites? Want to incorporate other design-savvy features to make your site stand out? Over time, that cumulative total far exceeds what you’d pay for a one-time professional web design. How? Platforms such as Wix charge a monthly, recurring fee that you must pay to keep your site active. If you run the numbers, they reveal the opposite. After all, you aren’t paying for custom services and isn’t DIY always less expensive? Costly FeesĪt the onset, it might seem as though a website builder is the cheaper way to go. Though the option comes with its advantages, there are myriad drawbacks to relying on website builders. Especially if you just need to display your product suite, there should be a template that fits your needs. Most companies can use Wix and similar tools to create a fundamental site that works. ![]() This reduces downtime and quickens your time to launch. You can create an account on the site and immediately get to work, accessing all the design features and templates. Here are some of the benefits these tools provide. You may have heard of popular platforms such as Wix, Shopify or Squarespace that can get you up and running in a matter of minutes. They’re pre-packaged, ready-to-use templates that you can customize to create your basic website or e-commerce store. This is where online website builders can help. ![]() If you’re a business leader, you’re likely stretched thin and pressed for time. Ready to get started? Let’s go! The Pros of Website Builders Today, we’re breaking down the features of both solutions so you can make a more informed decision. Should you use an online builder platform to get started, or hire a custom web design company to take the reins for you? Optimising your corner of the internet is key to building your brand, growing your sales and engaging your community. This is especially true when it comes to your website. With so many options at your fingertips, it can be difficult to know which route to take. In today’s era of DIY handiwork, it’s tempting to take almost every business task into your own hands.įrom accounting and payroll to website design, there’s a template online to help even the most novice expert create a functional resource. ![]()
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